In the competitive world of promotional products, finding innovative ways to increase the value of each order can set you apart from the rest. As a distributor, understanding how to effectively cross-sell can enhance not only your client's campaign but also significantly boost your sales.
Cross-selling involves suggesting related or complementary products to a customer who is considering a purchase already. For example, if someone is buying a pen, you might also recommend a notebook for writing notes in or blue blocker glasses to reduce eye strain from screen use during note-taking.
Here are five cross-selling ideas, each corresponding with a different product lane, to help you maximize every order:
While pens remain a staple in promotional items, pairing them with a notebook or sticky notes can greatly enhance their utility. For example, a branded notebook provides a convenient space for jotting down notes during meetings or conferences, while sticky notes are perfect additions to corporate event goodie bags. By offering this diverse set of promotional items, you can ensure that your clients' branding efforts resonate with the right kind of event or audience. It's always helpful to use your knowledge of your clients' preferences and past purchases to offer personalized cross-selling recommendations too!
Gold Bond Item: CALLI
Golf accessories are a niche, but they definitely bring a lot to the table. You don’t need to be an expert in golf to enhance their order. When a client orders golf items like branded golf balls or golf towels, suggest that they include golf tees, pencils, and even a drinkware item! This not only provides convenience to the end-user but also increases the exposure of the client's brand on the golf course. Plus, you can easily pick one of our pre-bundled golf kits, which will make things easier on you! Or, make your own based on your client’s needs and budget.
Gold Bond Item: JGK-TOURBX
The flexibility of a fully customized card makes it the perfect add-on for virtually any promotional product. These cards can serve as thank-you notes, invitations, recipe cards, or even event game cards! This is probably one of the easiest promotional items to add to their cart, because, honestly, who doesn’t like words or appreciation? Another fun way to do this is through sticker sheets! Bring in the theme of an event by customizing your own sticker sheet or picking one of our designs. Encouraging clients to add a personal touch can significantly enhance the recipient's unboxing experience and reinforce the client’s message without spending hours writing notes by hand.
Gold Bond Item: ROMANCECARD
For any drinkware order, like custom pint glasses or tumblers, recommend adding promotional coasters for their customer’s home or car! This keeps them reminded of their business or adds a creative touch. Depending on the promo item, easily print a QR code to deepen the connection between the customer and their brand. For a more sophisticated touch at formal events, consider showcasing their brand by using reusable ice cubes that float in their customers' drinks. Each stainless ice cube can be laser engraved too! When suggesting additional products to cross-sell, make sure to focus on items that complement the original purchase and event, like the ones we listed.
Gold Bond Item: COOLCUBES2
When selling items like bags or other carry products, it's crucial to understand the purpose behind the purchase. Will the bag be used as a high school giveaway, or is it intended as a thoughtful gift for long-distance workers? Tailoring your offerings to meet these specific needs can significantly enhance the value. For educational institutions, consider including options such as a pencil pouch to complement school backpacks. For travel-related gifts, offering accessories like a travel organizer and luggage tags can elevate the recipient's experience. These thoughtful additions not only enhance functionality but also act as reminders of their brand throughout the journeys of students or employees.
Gold Bond Item: ROLLUP
Each of these strategies focuses on adding value to existing orders in a way that enhances the user experience and broadens the visibility of your client’s brand. By offering such ideas, you're not only improving the promotional product experience but also strengthen client relationships through thoughtful product curation. Start implementing these cross-selling techniques today and watch your sales grow!