A Case Study with our CPF

CPF Case Study:

Why We Love It:  The CPF wooden carpenter pencil is a simple yet highly practical tool that is perfect for hands-on craftsmanship. Its sturdy design and utility make it a must-have for any DIY enthusiast, while its customizable branding options provide a unique marketing opportunity for local businesses.

The Customer: A local hardware store known for its friendly service and wide range of home improvement products.

The Request: The hardware store wanted to find effective cash register add-on items that would promote their brand and appeal to customers. They were seeking items that would be practical, affordable, and memorable.

The Goal: To increase their sales by using a product that could serve as an impulse buy at the checkout counter, while also being a useful tool for customers. The store aimed to enhance the shopping experience and keep their brand top-of-mind for future home improvement needs.

The Result: The hardware store noticed an uptick in sales from the branded carpenter pencils, as customers found them useful and practical. This small addition to the checkout counter helped maintain the store's presence in customers' toolkits.

• Extra Large Imprint Area
• #2 Flat Graphite Insert
• 9 Colors Available
• 24 HR Rush

Why It Works: The CPF wooden carpenter pencil is an ideal cash register add-on item because it is both useful and affordable. Its custom branding makes it unique to the store, providing ongoing visibility and reinforcement of the store's brand. The pencil's practicality ensures that it will be used regularly, keeping the store's name in front of customers and fostering a sense of loyalty and connection.

For More Information Go To:
https://www.goldbondinc.com/Product?ProductId=CPF