---
title: A Case Study with our CPF
description: Learn how a local hardware store increased sales and enhanced brand visibility with practical, branded carpenter pencils. Explore their strategy for effective cash register add-ons and the successful results achieved.
image: https://info.goldbondinc.com/hubfs/A%20Case%20Study%20with%20our%20CPF_Blog%20Header.png
---

[![](https://info.goldbondinc.com/hubfs/2023%20Blogging/Brand%20with%20Gold%20Bond%20Logos/Blogger_Header%201200%20x%20600%20px_TRANSPARENT.png)](https://www.goldbondinc.com/BLOG)

 July 9, 2024 [ Karla Campbell ](https://info.goldbondinc.com/brand-with-gold-bond/author/karla-campbell)

# A Case Study with our CPF

[Case Study](https://info.goldbondinc.com/brand-with-gold-bond/tag/case-study) [Branding](https://info.goldbondinc.com/brand-with-gold-bond/tag/branding) [Custom Promotional Products](https://info.goldbondinc.com/brand-with-gold-bond/tag/custom-promotional-products) [Branded merchandise](https://info.goldbondinc.com/brand-with-gold-bond/tag/branded-merchandise)

![Picture of Karla Campbell](https://info.goldbondinc.com/hubfs/A%20Case%20Study%20with%20our%20CPF_Blog%20Header.png)

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## CPF Case Study:

**Why We Love It:  **The CPF wooden carpenter pencil is a simple yet highly practical tool that is perfect for hands-on craftsmanship. Its sturdy design and utility make it a must-have for any DIY enthusiast, while its customizable branding options provide a unique marketing opportunity for local businesses.

 

![CPF_BLOG POST (1)](https://info.goldbondinc.com/hs-fs/hubfs/2023%20Blogging/CPF_BLOG%20POST%20(1).png?width=498&height=398&name=CPF_BLOG%20POST%20(1).png)

 

The Customer: A local hardware store known for its friendly service and wide range of home improvement products.

The Request: The hardware store wanted to find effective cash register add-on items that would promote their brand and appeal to customers. They were seeking items that would be practical, affordable, and memorable.

The Goal: To increase their sales by using a product that could serve as an impulse buy at the checkout counter, while also being a useful tool for customers. The store aimed to enhance the shopping experience and keep their brand top-of-mind for future home improvement needs.

The Result: The hardware store noticed an uptick in sales from the branded carpenter pencils, as customers found them useful and practical. This small addition to the checkout counter helped maintain the store's presence in customers' toolkits.

![CPF_2024_ Blog Graphic](https://info.goldbondinc.com/hs-fs/hubfs/2023%20Blogging/CPF_2024_%20Blog%20Graphic.png?width=484&height=387&name=CPF_2024_%20Blog%20Graphic.png)

 

**The Features:**

- Extra Large Imprint Area
- #2 Flat Graphite Insert
- 9 Colors Available
- 24 HR Rush

 

Why It Works: The CPF wooden carpenter pencil is an ideal cash register add-on item because it is both useful and affordable. Its custom branding makes it unique to the store, providing ongoing visibility and reinforcement of the store's brand. The pencil's practicality ensures that it will be used regularly, keeping the store's name in front of customers and fostering a sense of loyalty and connection.

 

![CPF_BLOG POST (2)](https://info.goldbondinc.com/hs-fs/hubfs/2023%20Blogging/CPF_BLOG%20POST%20(2).png?width=548&height=438&name=CPF_BLOG%20POST%20(2).png)

 

For More Information Go To:  
[https://www.goldbondinc.com/Product?ProductId=CPF](https://www.goldbondinc.com/Product?ProductId=CPF)

[Karla Campbell](https://info.goldbondinc.com/brand-with-gold-bond/author/karla-campbell)

Armed with a deep understanding of the promotional product industry and a flair for creativity, Karla brings forth a wealth of knowledge to deliver compelling narratives that inspire, inform, and drive results.

[** ](http://www.goldbondinc.com)

#### SUBMIT YOUR COMMENT

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